AI agent for real estate cold outreach

An AI that runs your cold outreach across every channel.

AI finds your leads. AI writes the emails, texts, and direct mail. AI replies in your voice across email and SMS. Track inbound calls automatically. Every reply gets tied back to the campaign that triggered it. You wake up to qualified deals, not 200 unread threads.

Try Free → See plans
Email · SMS · Direct Mail · Calls AI replies in your voice Cancel anytime
📬 Your CRM — replies coming in

Every channel. One AI. One CRM.

Direct REI is a CRM with a built-in AI agent that works every channel real estate investors actually use: email, SMS, direct mail, and phone calls.

AI lead research

Find leads in seconds, not hours.

Type a market and an audience type. AI searches the live web — permits, deeds, MLS, public records — and adds real contacts with real info to your CRM. No scraping, no list-buying, no stale data.

🔍
Land developers in Dallas, TX
Search
Michael Rivera
Rivera Development Group · Dallas
Sarah Kim
Lone Star Land Partners · Frisco
James Walker
Walker Properties LLC · Plano
Cross-channel attribution

Every reply tied to the campaign that earned it.

You mailed someone, then they called. You emailed them, then they texted back. Every inbound reply — call, text, email, return mail — traces back to the campaign and channel that triggered it.

📊 Campaign: "Dallas Land Owners Q2"
✉️
Email sent May 12
Initial pitch
📬
Direct mail sent May 14
Postcard
📞
Inbound call May 16
2m 14s — attributed to direct mail
💬
SMS reply May 17
"What's your best offer on the 3-acre lot?"
AI auto-replies

AI handles the back-and-forth.

When a prospect replies, AI drafts a response in your voice and sends it a few minutes later — paced like a real human. Flags you in red when a reply needs personal attention.

💬 Thread with Marcus Johnson
Hey Marcus, saw you're developing in the Frisco area. I've got a few off-market lots that might work for your next project.
What size lots are we talking? I need 1-3 acres, zoned residential.
I've got two that fit — 1.8 acres and 2.4 acres, both R-3 zoned. Want me to send the parcel details?🤖 AI replied · 4 min delay
4-in-1
channels in one CRM
email · SMS · mail · calls
0
SMS & Emails/mo
10 mailboxes rotated
<3min
from reply to AI response
in your voice, not a bot's
24/7
outreach + AI replies running
while you sleep

You set the goal. The AI does the rest.

No onboarding calls. No setup fees. Plug in, point the AI at a market, walk away.

1

AI finds your leads

Pick a market and the audience type. The AI searches the web, finds real people, and drops them into your CRM in ~30 seconds.

2

AI writes the sequence

Tell the AI the goal of the conversation. It generates a personalized message cadence — email, SMS, or both — calibrated to your audience. Default 4 messages, adjustable from 1 up to 12.

3

AI runs every channel

Outreach paces itself across email, SMS, and direct mail. The AI replies to inbound in your voice on every channel, qualifies, and flags only what needs you.

4

Your CRM fills itself

Every reply — text, call, email, return mail — lands as a tagged contact with buy-box details, qualification status, and full conversation history. Hot deals rise to the top.

Made for every kind of real estate investor

If your business runs on cold outreach to a specific real estate audience, Direct REI works for you.

WholesalersFind motivated sellers, build a buyer list, AI-qualify both
FlippersSource distressed properties + connect with private lenders
Builders & DevelopersSource land + lots, connect with brokers and owners
Land FlippersCold-email developers and builders, qualify their buy box
Buy-and-Hold InvestorsFind off-market rentals, build PM and lender networks
Real Estate AgentsBuild a recurring lead pipeline from cold outreach
BrokeragesEquip your team with one tool — multiple campaigns, mailbox rotation
Custom audience?Type any audience description. AI adapts the search.

Pricing that scales with you

Start free — upgrade when the AI pays for itself. Cancel any time. No long-term contracts.

Save up to 20% Yearly Monthly
Free
$0/forever
Try the CRM, manage your contacts
  • 1,000 CRM contacts
  • Connect 1 email mailbox
  • Connect 1 phone number (SMS + calls)
  • Manual outreach (no AI)
  • CSV import + export
  • Deal pipeline
Try Free →
Starter
$23/mo
$278 billed annually
Everything in Free, plus:
  • 5,000 CRM contacts
  • AI auto-replies (250/mo)
  • AI lead sourcing
  • AI sequence writer
  • Inbound call tracking
  • Auto-dialer + custom fields
Most Popular
Pro
$79/mo
$948 billed annually
Everything in Starter, plus:
  • 25,000 CRM contacts
  • Connect up to 10 email mailboxes
  • Connect up to 5 phone numbers
  • 1,000 AI auto-replies/mo
  • 500 AI-sourced contacts/mo
  • 3 team seats + priority support
Scale
$239/mo
$2,868 billed annually
Everything in Pro, plus:
  • Unlimited CRM contacts
  • Connect unlimited mailboxes + phone numbers
  • Unlimited team seats
  • 5,000 AI auto-replies/mo
  • 2,500 AI-sourced contacts/mo
  • Slack support + onboarding call

Compare features by tier

Every capability, mapped to every plan. Hover the ⓘ icons for the full explanation of each feature.

Common questions

Want something I don't cover here? Email us.

Will my outreach end up in spam?
Direct REI sends from your mailbox via SMTP, using your real domain. There's no shared sender or "via" tag. We pace sends with daily and hourly caps and randomized delays so you stay below provider limits. Pro and Scale add mailbox rotation across multiple inboxes for higher volume without burning any single one.
Can the AI actually pass for a real person?
In short threads, yes — AI drafts replies in your voice using campaign-level goals you set, waits a couple minutes before sending, signs with your name, and references context from the full thread. Hardened against "are you a bot?" / "ignore previous instructions" attempts. When a reply needs human judgment (a call request, a specific deal, a complaint), AI flags the contact in red and stops auto-replying so you can take it from there.
Do I need to verify a domain or set up DKIM?
No. Because we send from your own mailbox via SMTP, your provider (Gmail, Outlook, etc.) handles DKIM/SPF for you. You just need to enable 2FA and generate an app password — takes 3 minutes.
What happens if I go over my plan's caps?
Buy prepaid credit packs ($25 / $100 / $500). Credits deduct in real time at fixed unit rates ($0.10/AI reply, $0.20/researched contact, $1/sequence gen, $2/lead-finder search, $0.99 per direct mail piece). Never expire. If you run out, the action pauses until you top up — so there's never a surprise bill.
Can I cancel any time?
Yes. One click in the billing portal. Your subscription stays active through the end of your paid period, then drops you to the free baseline. No penalties, no exit fees.

Hire an AI to run your outreach.

Direct REI is the AI agent for real estate cold outreach. It finds leads, sends across email, SMS, and direct mail, replies in your voice, and ties every callback to the campaign that earned it — so you can focus on closing.

Get started →